SOCIAL MEDIA STRATEGY

Social media success start with a plan

REAL TIME RESPONSE PLANS

Social media never sleeps. Create a response plan

SOCIAL MEDIA MANAGEMENT

Content creation, monitoring and response

Engaging online

Social media is a constantly moving, constantly evolving communications ecosystem. It’s a widely adopted social tool that runs much wider and deeper than just Facebook and Twitter.

Who your target audience is and where they are interacting lies at the heart of reaching them, but so does understanding how to engage with them.

Tower Brands has extensive experience working with a diverse range of clients across differing industries and engaging with their unique audiences.

Where, who and in what language?

WeChat is the largest social media platform in China. The most Instagram users can be found in Bangkok. Twitter’s most active city is Jakarta. Facebook is the largest social media platform in the world but is restricted in China.

There’s a lot more to social media than a tweet and a post.

Our Services

  • SOCIAL MEDIA STRATEGY
    Developing a Social Media Strategy for any organisation, or a specific campaign, starts in the same way – by identifying the purpose, the audience and the message.

    By using social media as a component in your marketing plan, you can increase the return on your marketing investment for both social media and your other marketing elements.

     

  • SOCIAL MEDIA MONITORING
    Social media monitoring and response should be the cornerstone of your social media policy. Of the many reasons an organisation, whether a business, not for profit, or even a public figure, should be engaging in social media is because of the engagement that it enables.

    By ensuring responses occur within a reasonable time frame, your fan relationships will strengthen and improve your brand image overall. Social Media Monitoring can ensure that action is required in a time and cost effective manner.

  • REAL TIME RESPONSE STRATEGIES
    In the realm of social media, opportunities come and go in the blink of an eye. There is no opportunity to pause and create a response strategy after the event has already occurred. Savvy businesses are prepared for when these opportunities eventuate.Tower Brands also offers Social Media Monitoring services to give you the edge in responding to public comments or social media events that affect your brand

     

  • EMPLOYEE SOCIAL MEDIA POLICY
    Public engagement in any forum warrants consideration of policies or guidelines for your employees and agents representing your brand. Social media is the pinnacle of public engagement. Misguided social media, whether it be content or comments.

    With a strong understandable social media policy, those tasked with engaging in social media can be empowered to act, increasing the effectiveness of your social media presence, and relieving management’s direct involvement instead allowing for focus on strategic business objectives.

Social media in China

CHINESE SOCIAL MEDIA

Connect with the world’s fastest growing group of consumers using platforms popular in China

Social media advertising

ADVERTISING

Compliment your social media activities with paid promotions on popular platforms

Contact us today