Social Media Competition –
Part of the Outlast Outaw relaunch a social media campaign was created to run simultaneous to the release of product for sale. The social media campaign was designed for maximum online engagement. As a component of the digital campaign, a point of sale flyer was designed and distributed to retailers for distribution to customers as well as on display to incentivize purchases.
The social media campaign and the point of sale promotion saw sales that exceeded launch expectations.