Using social media to cut research costs. Traditionally, one of the most costly expenses of marketing was finding out what your customers and potential customers think. Market research was historically one of the few tools employed to get this done. Surveys, polls, focus groups. While market research provides valuable data to marketing and management departments,…
Over the weekend, races were held around Tokyo Japan to promote Tokyo’s bid to host the Summer Olympic Games in 2020. The events included swimming and running in the Odaiba area which is a candidate site for Olympic venues. On September 7 in Buenos Aires the International Olympic Committee (IOC) will decide between Madrid, Istanbul…
Most would agree that waiting on hold, whether for technical support, or just to ask a simple question like “Do you have any in stock?” leaves you feeling like an undervalued or unvalued customer. If you’re still deciding whether or not you’re going to buy from a particular company, a sluggish response is likely to…
Social media success takes a lot more than optimism and wishful thinking. Good planning should be at the heart of any social media activity. Start by working out what your objectives are. If you’re goal is to increase brand awareness your strategy will be markedly different from on for driving sales. The following are a…