Export Marketing Development

Creating brand awareness, and more importantly, developing brand trust are the cornerstone of international market development. It can feel overwhelming for a business to take the first steps into a new market. For many, the sheer depth of knowledge that seems unobtainable can drive them – like a first time golfer – to adopt a…

Collaborative Marketing Helps Boost Tourism

Strategic (Marketing) Partnerships In recent weeks, Emirates Airlines has aligned with the Tourism Authority of Thailand (TAT) as has Qantas Airlines with Tourism Australia. Qantas and Emirates have been global partners since 2013. Both these airlines appreciate the power of strategic alliances. Whether it’s money, brand alignment or customer access, the benefits of marketing alliances…

Chinese tourists flock to Thailand

In the quarterly report by Thailand’s Ministry of Tourism and Sports, international tourists arriving in Thailand were up by more than 15% reaching 9 million between January and March 2016. The majority of visitor countries saw increases with notable exceptions of Australia (-0.87%) whose residents commonly list Thailand as a favoured holiday destination and Taiwan…