Competition for the Tourism Dollar

Tourism is a major component of regional and national economies across Asia. It is Thailand’s largest export and Australia’s number three. Sydney is the most visited destination in Sydney and in Japan most international tourism dollars are spent in Tokyo. Bali is the tourism capital of Indonesia. As incomes rise across Asia there has been…

Collaborative Marketing Helps Boost Tourism

Strategic (Marketing) Partnerships In recent weeks, Emirates Airlines has aligned with the Tourism Authority of Thailand (TAT) as has Qantas Airlines with Tourism Australia. Qantas and Emirates have been global partners since 2013. Both these airlines appreciate the power of strategic alliances. Whether it’s money, brand alignment or customer access, the benefits of marketing alliances…

Chinese tourists flock to Thailand

In the quarterly report by Thailand’s Ministry of Tourism and Sports, international tourists arriving in Thailand were up by more than 15% reaching 9 million between January and March 2016. The majority of visitor countries saw increases with notable exceptions of Australia (-0.87%) whose residents commonly list Thailand as a favoured holiday destination and Taiwan…

Market Your Brand Like a Chinese City

On 1 September 2013 Chengdu becomes China’s fourth city to adopt a 72 hour visa-free policy. Beijing, Shanghai and Guangzhou have already embraced this concept to try and tempt people to explore their cities beyond the walls of international airport terminals. Guangzhou, the hub for China Southern Airlines recently ran a promotion in international weekend…