Growing in New MarketsAs the economy of China continues to grow and disposable incomes rise, China’s luxury market is going from strength to strength in most areas including tourism, food and beverage, clothing and lifestyle products.
Purchases of luxury items continues to rise in China and other Asian markets. China presents itself as a great opportunity for luxury brands, both international and domestic. Chinese consumers however have different purchasing preferences and product tastes.
Tower Brands can work with you to create a specific China strategy focusing on every facet of your brand and products.
Our full range of marketing services includes market research, branding, packaging, communications and public relations. We also provide complete digital services. including websites, Chinese social media, search engine optimising and eCommerce.
Tower Brands works with a diverse range of clients including Chinese and foreign companies across a variety of industries such as lifestyle and food to develop their brands domestically and internationally.
As a full service agency with a dedicated China marketing team which includes strategists, designers and communications specialists
By providing a full suite of marketing services you are able to save time and money, as well as achieving greater marketing and brand consistency in your marketing activities.
Our experience is your advantage as you enter and grow in new markets.
Our approach to marketing extends beyond advertising and promotions. We can provide market research and analysis, as well as advice on consumer behaviour and buyer preferences. We look at how pricing effects both sales and brand perception and how best to make your products available to your customers right down to the instore customer experience.
We know that there is a lot that goes into a luxury brand and we work with you to maximise your China strategy.