Creating brand awareness, and more importantly, developing brand trust are the cornerstone of international market development.
It can feel overwhelming for a business to take the first steps into a new market. For many, the sheer depth of knowledge that seems unobtainable can drive them – like a first time golfer – to adopt a “hit and hope” approach. Just like the golfer, this can result in an almost unbelievable success. This, as you would expect, is the exception not the rule.
When in doubt, seek answers. When the information evades you, hunt it down. And when the endeavour seems impossible, persevere.
Knowledge is power for new players. The more information that you have in your armoury the more likely you’ll find a favourable outcome. The last thing that you need in your journey is to fall down at the first hurdle. Reliable partners and service providers are invaluable. Ask the questions you need answers to. A good import agent will answer your questions about documentation, customs clearance, storage and logistics. If they are unwilling or unable, move on. You should be looking for a long term partner and not just someone who can (possibly) do the job for the cheapest price.
The same can be said about your import agent, intellectual property lawyer, finance provider, logistics company and marketing agency. These are the five pillars of strong export market development.
From Bangkok to Busan, Shanghai to Singapore, there is no reason not to have reliable and approachable suppliers to help on your journey.
Very rarely do things go according to plan for your first export, your first sale, your first payment but by not having a plan you can be sure that things won’t follow a straight path that leads to success.